Green screen technology has been around for many years. But very few people know that the technology is not exclusive to the color green. The visual effect is termed the chroma key compositing, which is a post-production effect to allow the video editors to replace the backgrounds and insert images or footage in the scene.
The technology can help a lot in the modern-day promotional videos for the companies.
Edit as per necessity
One of the prime requirements for making videos related to the promotion of products is the changes in the themes and concepts depending on the present scenario. For example, you own a tourism company, and you have started trips to a few new places. You need to convey the message to the mass. A video will be appropriate to showcase the destinations and attract potential clients.
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It’s not feasible to visit each place to show the destination and speak about it with the actual destination in the background. At the same time, you cannot deny the impact of the visuals of the destination as you explain its beauty. So use the green screen background so that the editors can change the background and put the images of then destinations as background while you say about the locations.
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It’s not necessary that you want to focus on yourself or the speaker only in the videos. You may want to show the statistical reports or data analysis to the viewers as supportive evidence of what you are saying. The use of the green backdrop will help to achieve the goal easily.
Editing becomes easier, and the video looks perfectly natural with the use of the green background screen.
Put in engaging content
A person continuously chatting on the screen is insufficient to engage the interested viewers for more than a minute. But what if you make the content more engaging? Replacing the green background with more engaging and relative pictures will help in adding depth and generating further visual interest that will always make the interested viewers watch till the end.
Not a difficult process
If you are perplexed with all these lectures on technology, then you should always keep in mind that you don’t have to do anything except buying the green screen.
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It will be a permanent asset that will serve as a great background even if you are not editing the backdrop.
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You need to hire professional editors and not the videographers to edit and change then backgrounds with respect to what you are saying on the screen.
So don’t think that you have to be the director of a fancy movie to use the green screen.
The technology can help a lot in the modern-day promotional videos for the companies.
It will help you to combine the shots and create a video that looks very professional. You can shoot the footage in your office or home, and then use the green screen to change the background into something more interesting or attractive.
When you use this technology, it is important that you understand how it works. This way, you can make sure that the video you create looks great and functions well. Here are some tips to help you with this process:
1. Choose the right background image or footage. You need to find a shot that will work well with the green screen backdrop, so that it does not look out of place or mismatched. For instance, if you have an office with a green wall, then you can use that as your backdrop.
2. Set up the green screen. This is usually a fabric that is hung up on a frame. You can also buy a ready-made green screen kit, which will come with all the necessary materials.
3. Light the green screen properly. Make sure that there is enough lighting on the green screen so that it is properly lit. Otherwise, you will not be able to remove the green color from your shot when you use a chroma key editor.
4. Test and adjust the footage as needed. You may need to do a few trial runs with different shots, until you can get the best possible results with the green screen technology. This is a crucial step, and you should not skip it when creating your marketing videos.
5. Edit the footage using a video editing software program, such as Adobe Premiere or Final Cut Pro. There are also many online resources that can help you to edit your video using chroma keying techniques. By following these steps, you can create amazing marketing videos that will help promote your business in a very effective way. And all of this can be done without spending a lot of money on professional video production services.
Quick display
When you are making marketing videos, you have to be precise and quick in displaying the information. Think about the impact if a person views the video on the screen in mute mode. Can the person understand what you are sharing? The visuals must be clear and represent your concept or theme for the marketing campaign.
